Custom software used to be out of reach. Now it's your competitive advantage.

I combine Product Management and entrepreneurial experience with modern AI-assisted engineering to build tailored platforms and integrations. You get the power of custom software without the heavy costs of traditional agencies—just a straightforward monthly subscription, eliminating the risk of wasted development budget.

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Why is this possible now?

Until recently, building a custom integration or platform required a team of five and a $50k budget.

Today, the landscape has changed. By leveraging modern AI-assisted development tools and modular architecture, I can deliver production-ready software significantly faster—while maintaining high quality and reliability.

But technology is just a multiplier. AI doesn't do the work by itself, and it holds no value if applied incorrectly. The real asset is the human expertise and strategic approach that guides it.

I ensure these powerful tools are applied to solve real problems, not just for the sake of innovation. I don't just execute tasks—I help you define the problem, prioritize what truly moves the needle, and cut unnecessary complexity. You get a solution designed for ROI, not for a developer's portfolio.

What I build

Unified Operations (Workflows + Platforms)

Instead of stitching together a dozen different SaaS tools and fighting their limitations, I build cohesive systems tailored to your exact workflow. Whether it's connecting your CRM with messengers and scheduling tools, or creating a custom client portal—you get a single, unified platform that does exactly what your business needs. No bloat. No workarounds.

Connected Physical Operations (IoT + Hardware)

Software shouldn't stop at the screen. I bridge the digital and physical worlds. Today's electronics are diverse and affordable. When needed, I can rapidly design and build custom devices for specific tasks—from warehouse sensors to vehicle diagnostics modules. I handle both sides: the cloud platform and the physical hardware that connects to it.

Cases

Automation / AI Agents

Dual-Agent System for Sales & Management

A smart ecosystem where a "Sales AI" handles clients 24/7, and an "Assistant AI" helps managers update property data instantly via chat.

Doubled team capacity: one manager now handles the workload of two, with zero lost leads.

Read case (coming soon)

Infrastructure / API

Bypassing the Complexity of Meta Integrations

A lightweight gateway that solves the headache of verification and complex APIs for businesses wanting to deploy their own AI agents on WhatsApp and Instagram.

Instant Deployment: Setup time reduced from weeks to minutes, enabling rapid testing of AI hypotheses.

Read case (coming soon)

IoT / Physical Ops

Unified Operating System for a Premium Workspace

A custom platform bridging Room Booking, Access Control, and Smart Home automation into a single branded app.

Premium Experience: Created a seamless, "magic" user journey that justified higher membership rates and automated 60% of admin tasks.

Read case (coming soon)

I speak Business, Code, and Hardware.

Roman Babakin Product Thinking. Engineering Execution. Real-World Experience.

I started in Product Management and entrepreneurship. My focus has always been understanding business operations and identifying where technology can create leverage. But I got tired of the gap between "the idea" and "the implementation." So I became the person who does both.

Today, I act as your technical partner. I use modern development practices to remove the overhead and delays of traditional software agencies.

My background: Beyond software, I have hands-on experience in construction management and automotive electronics. This gives me a unique perspective: I understand how to build systems that integrate seamlessly into physical environments and complex operational processes.

I don't just build isolated apps; I build solutions that bridge the gap between your digital tools and the real world.